Why is it that some brands impress us more than others? Is it imaginary? Is it marketing? Why are some brands so much more popular than a competitor we feel is more deserving?
Take stationery. I don't know why I love Faber-Castell goods so much. There's so many different brands out there! I just bought a simple sharpener and I'm already in love with its nifty swivelling design and sharpening prowess. It's not advertised, but I know from experience that it won't break apart after a mere few weeks!
Then there's the coffee chain S***bucks. Personally, prefer CBTL. But for one, it's slightly more expensive, and there are less outlets. Look and feel, about the same. But CB stuff taste so much better, probably due to less sugar and better Dutch cocoa! But since SB is so much more agressive in its campaigning, so many people swear that it has the 'best' coffee. Hmm.. the power of marketing...
Or sometimes it's blatant manipulation. Had a smoke last night and couldn't resist the Sampoerna. Other than the lovely cengkih smell, they also put sugar on the filter! Geez, what a way to encourage poisoning your own body. At least it doesn't make me cough like whatever thing I confiscated from my Tai Kor all those years ago. Hmmm... should I get another dose of poison today? Sigh.. what does it mean when you start trying to kill yrself?
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